Benefit segmentation : a useful tool for financial investment services
Tung-zong Chang and Su-jane Chen
| Year of publication: |
2009
|
|---|---|
| Authors: | Chang, Tung-zong ; Chen, Su-Jane |
| Published in: |
Marketing strategy processes and tools. - Los Angeles [u.a.] : Sage. - 2009, p. 382-391
|
| Subject: | Finanzdienstleistung | Financial services | Dienstleistungsmarketing | Services marketing | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003836096