Benefit segmentation in the tourist accommodation market based on eWOM attribute ratings
Karolina Nessel, Szczepan Kościółek, Ewa Wszendybył-Skulska, Sebastian Kopera
| Year of publication: |
2021
|
|---|---|
| Authors: | Nessel, Karolina ; Kościółek, Szczepan ; Wszendybył-Skulska, Ewa ; Kopera, Sebastian |
| Published in: |
Information technology & tourism. - New York, NY [u.a.] : Cognizant Communication, ISSN 1943-4294, ZDB-ID 2099258-0. - Vol. 23.2021, 2, p. 265-290
|
| Subject: | Cluster analysis | Electronic word-of-mouth | Hospitality | Market segmentation | Booking.com | Marktsegmentierung | Virales Marketing | Viral marketing | Clusteranalyse | Zielgruppe | Target group | Gastgewerbe | Hospitality industry | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s40558-021-00200-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012545201