Benefits and barriers to cooperation in the process of building a place's brand : perspective of tourist region stakeholders in Poland
Halina Kiryluk, Ewa Glińska, Yauheniya Barkun
| Year of publication: |
2020
|
|---|---|
| Authors: | Kiryluk, Halina ; Glińska, Ewa ; Barkun, Yauheniya |
| Published in: |
Oeconomia Copernicana. - Olsztyn, Poland : Institute of Economic Research, ISSN 2353-1827, ZDB-ID 2754520-9. - Vol. 11.2020, 2, p. 289-307
|
| Subject: | place branding | tourism cooperation | stakeholders’ collaboration | Stakeholder | Polen | Poland | Standortmarketing | Place marketing | Markenführung | Brand management | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Tourismus | Tourism | Unternehmenskooperation | Inter-firm cooperation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.24136/oc.2020.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012292003