Benefits and challenges of conducting multiple methods research in marketing
| Year of publication: |
2011
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|---|---|
| Authors: | Davis, Donna F. ; Golicic, Susan L. ; Boerstler, Courtney N. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 39.2011, 3, p. 467-480
|