Benefits of matching consumers’ personality : Creating perceived trustworthiness via actual self‐congruence and perceived competence via ideal self‐congruence

Linking actual self-congruence, ideal self-congruence, and functional congruence to donor loyalty: the moderating role of issue involvement

Zogaj, Adnan, (2020)

Benefits of matching consumers’ personality: Creating perceived trustworthiness via actual self‐congruence and perceived competence via ideal self‐congruence

Zogaj, Adnan, (2020)

Go pop-up : effects of temporary retail on product- and brand-related consumer reactions

Zogaj, Adnan, (2019)