Benefitting a few at the expense of many? : exclusive promotions and their impact on untargeted customers
Christopher L. Newman, Melissa D. Cinelli, Douglas Vorhies, Judith Anne Garretson Folse
| Year of publication: |
2019
|
|---|---|
| Authors: | Newman, Christopher L. ; Cinelli, Melissa D. ; Vorhies, Douglas ; Folse, Judith Anne Garretson |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 47.2019, 1, p. 76-96
|
| Subject: | Exclusivity | Promotions | Preferential treatment | Social exclusion | Customer prioritization | Customer relationship management | Beziehungsmarketing | Relationship marketing | Soziale Ausgrenzung | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-018-0601-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011996686