Berands as signals : a cross-country validation study
Tülin Erdem, Joffre Swait and Ana Valenzuela
| Year of publication: |
2010
|
|---|---|
| Authors: | Erdem, Tülin ; Swait, Joffre ; Valenzuela, Ana |
| Published in: |
Brand management ; Vol. 1. - Los Angeles [u.a.] : SAGE, ISBN 1-84860-208-1. - 2010, p. 195-221
|
| Subject: | Welt | World | Vergleich | Comparison | Informationsökonomik | Economics of information |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Reprint ; Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003924145