[Besprechung von:] Robinson, Patrick and David J. Lick: Promotionaldecision making: Practice and theory. New York 1964
Harper W. Boyd jr.
| Year of publication: |
1965
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|---|---|
| Authors: | Boyd jr., Harper W. |
| Other Persons: | Robinson, Patrick J. (contributor) ; Luck, David J. (contributor) |
| Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 38.1965, 4, p. 424-425
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| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002026874