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Mediated-moderated effects : high and low store image, brand awareness, perceived value from mini and supermarkets retail stores
Graciola, Ana Paula, (2020)
The love for in-store shopping : decoding store brand personality and image as predictors
Ismail, Ahmed Rageh, (2024)
Sensory Marketing in Retail : An Introduction to the Multisensory Nature of Retail Stores
Lindblom, Arto, (2023)
Neuromarketing : die innovative Visualisierung von Emotionen
Traindl, Arndt, (2007)
Neuromarketing : mti Neuronen zu Millionen
Traindl, Arndt, (2006)
Store Branding für alle Sinne : neurowissenschaftliche Erkenntnisse und praxisrelevante Anregungen für eine wirkungsvolle multisensuale Kommunikation am Point of Sale
Traindl, Arndt, (2010)