BEST PRACTICE - B2B customer experience - How B2B companies are putting resources into improving their customer experience as they realise it's the key to brand loyalty.
| Year of publication: |
2013
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|---|---|
| Authors: | Temkin, Bruce |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2013, p. 52-53
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