Best practices for social CRM
Fabiana Lorenzi; Stanley Loh
| Year of publication: |
2013
|
|---|---|
| Authors: | Lorenzi, Fabiana ; Loh, Stanley |
| Published in: |
Organizations and social networking : utilizing social media to engage consumers. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-4026-9. - 2013, p. 273-284
|
| Subject: | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Erfolgsfaktor | Success factor |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009768678