Bestandskundenmarketing von Versicherungsunternehmen
Andreas Eurich
| Year of publication: |
2001
|
|---|---|
| Authors: | Eurich, Andreas |
| Publisher: |
Lohmar : Eul |
| Subject: | Versicherungsmarketing | Insurance marketing | Kundenanalyse | Customer analysis | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Theorie | Theory | Versicherungsbetrieb | Kundenwert |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 352 S graph. Darst 21 cm |
|---|---|
| Series: | Reihe: Versicherungswirtschaft. - Lohmar : Eul, ZDB-ID 2197193-6. - Vol. 33 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Köln, Univ., Diss., 2000 |
| Notes: | brosch. : DM 94.00, EUR 48.06, sfr 85.54, S 705.44 |
| ISBN: | 3-89012-831-9 |
| Classification: | Marketing ; Banken, Versicherungen ; Betriebswirtschaft: Sonstiges |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001558525