Betrayed by the buzz? : covert content and consumer-brand relationships
Christy Ashley and Hillary A. Leonard
| Year of publication: |
2009
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|---|---|
| Authors: | Ashley, Christy ; Leonard, Hillary A. |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 28.2009, 2, p. 212-220
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| Subject: | Virales Marketing | Viral marketing | Markentreue | Brand loyalty | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003923159