Better abstract or concrete, narrating or not : optimal strategies for the communication of innovation
Ernesto Cardamone, Gaetano Miceli and Maria Antonietta Raimondo
| Year of publication: |
2024
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|---|---|
| Authors: | Cardamone, Ernesto ; Miceli, Gaetano ; Raimondo, Maria Antonietta |
| Published in: |
European journal of innovation management. - Bingley : Emerald, ISSN 1758-7115, ZDB-ID 2028189-4. - Vol. 27.2024, 9, p. 73-93
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| Subject: | Abstractness | Communication | Concreteness | Innovation | Language | Narrativity | TED talks | Text analysis | Kommunikation | Narrative Methode | Narrative method | Sprache | Interne Kommunikation | Internal communication | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJIM-10-2023-0856 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015396932