Better angry than afraid : the case of post data breach emotions on customer engagement
John N. Angelis, Rajendran S. Murthy, Tanya Beaulieu, and Joseph C. Miller
| Year of publication: |
2024
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|---|---|
| Authors: | Angelis, John N. ; Murthy, Rajendran S. ; Beaulieu, Tanya ; Miller, Joseph C. |
| Published in: |
IEEE transactions on engineering management : EM ; a publication of the IEEE Engineering Management Society. - New York, NY : IEEE, ISSN 1558-0040, ZDB-ID 2021741-9. - Vol. 71.2024, p. 2593-2605
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| Subject: | Customer relationship management | data analytics | data theft | hacking | information and telecommunication technologies | technology management | user-computer interaction | Beziehungsmarketing | Relationship marketing | Emotion | Innovationsmanagement | Innovation management | IT-gestütztes Marketing | Computer-assisted marketing | Informationstechnik | Information technology | Informationsmanagement | Information management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1109/TEM.2022.3189599 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015405826