Better Branding Beyond Advertising - Avoid the failures of traditional relationship marketing and build longer and stronger commitment to your brand.
| Year of publication: |
2008
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|---|---|
| Authors: | Rapacz, Deb ; Reilly, Martin ; Schultz, Don E. |
| Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 17.2008, 1, p. 25-29
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