Better to decide together : shared consumer decision making, perceived power, and relationship satisfaction
Year of publication: |
2022
|
---|---|
Authors: | Brick, Danielle J. ; Zhou, Lingrui ; Chartrand, Tanya L. ; Fitzsimons, Gavan J. |
Published in: |
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 32.2022, 3, p. 387-405
|
Subject: | close relationships | consumer decision making | consumer well-being | multilevel modeling | power | social influences | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Beziehungsmarketing | Relationship marketing |
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