Between physical and virtual reality : the case of Benetton Brand, "A Company that is Born from Ideas"
Annamaria Silvana de Rosa; Elena Bocci
| Year of publication: |
2012
|
|---|---|
| Authors: | De Rosa, Annamaria Silvana ; Bocci, Elena |
| Published in: |
Branding and sustainable competitive advantage : building virtual presence. - Hershey, Pa. : Business Science Reference, ISBN 978-1-61350-171-9. - 2012, p. 69-95
|
| Subject: | Gruppo Benetton <Ponzano Veneto> | Bekleidungsindustrie | Clothing industry | Marketingmanagement | Marketing management | Werbeplanung | Advertising planning | Corporate Social Responsibility | Corporate social responsibility | Diskurstheorie | Discourse theory | 1992-2008 |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009707215