Beware the silver metric : marketing performance measurement has to be multidimensional ; report No. 06-113
Tim Ambler and John Roberts
| Year of publication: |
2006
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|---|---|
| Authors: | Ambler, Tim ; Roberts, John H. |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass. : [Verlag nicht ermittelbar], ISSN 1545-505X, ZDB-ID 2127174-4. - 2006, 3, p. 3-13
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| Subject: | Performance-Messung | Performance measurement | Marketing | Messung | Measurement | Betriebliche Kennzahl | Financial ratio | Silber | Silver |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003393736