Beyond a better mousetrap: A cultural analysis of the adoption of ethanol in Brazil
| Year of publication: |
2008
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|---|---|
| Authors: | Nardon, Luciara ; Aten, Kathryn |
| Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 13823073. - Vol. 43.2008, 3, p. 261-273
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