Beyond Adoption: Development and Application of a Use-Diffusion Model
| Year of publication: |
2004
|
|---|---|
| Authors: | Shih, Chuan-Fong ; Venkatesh, Alladi |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 68.2004, 1, p. 59-72
|