Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues
| Year of publication: |
1994
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|---|---|
| Authors: | Balasubramanian, Siva K. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 23.1994, 4, p. 29-46
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