Beyond critical marketing
A. Fuat Fırat
| Year of publication: |
2009
|
|---|---|
| Authors: | Firat, A. Fuat |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 25.2009, 7/8, p. 831-834
|
| Subject: | Critical Management Studies | Critical management studies | Marketingtheorie | Marketing theory | Ökonomische Ideengeschichte | History of economic thought | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003886252