Beyond customer satisfaction to customer loyality : the key to greater profitability
Keki R. Bhote
| Year of publication: |
1996
|
|---|---|
| Authors: | Bhote, Keki R. |
| Publisher: |
New York : AMA Membership Publ. Div., American Management Assoc. |
| Subject: | Kundenmanagement | Verbraucherzufriedenheit | Kundenbindung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 148 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-8144-2362-0 |
| Source: |
Persistent link: https://www.econbiz.de/10004317572