Beyond explicit measures in marketing research : methods, theoretical models, and applications : editorial
Sajad Rezaei
| Year of publication: |
2021
|
|---|---|
| Authors: | Sajad Rezaei |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 61.2021, p. 1-4
|
| Subject: | Consumer psychology | Implicit attitude | Implicit cognition paradigm | Marketing research | Retailing | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Wissenschaftliche Methode | Scientific method | Einzelhandel | Retail trade | Psychologie | Psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102545 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012581850