Beyond fit and attitude : the effect of emotional attachment on consumer responses to brand extensions
Alexander Fedorikhin; C. Whan Park; Matthew Thomson
| Year of publication: |
2008
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|---|---|
| Authors: | Fedorikhin, Alexander ; Park, C. Whan ; Thomson, Matthew |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 18.2008, 4, p. 281-291
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| Subject: | Markentransfer | Brand extension | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003793867