Beyond influence : unraveling the complex tapestry of digital influencer dynamics in hyperconnected cultures
Igor de Jesus Lobato Pompeu Gammarano, Nikhilesh Dholakia, Emílio José Montero Arruda Filho, and Ruby Roy Dholakia
| Year of publication: |
2025
|
|---|---|
| Authors: | Gammarano, Igor de Jesus Lobato Pompeu ; Dholakia, Nikhilesh ; Arruda Filho, Emílio José Montero ; Dholakia, Ruby R. |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 59.2025, 1, p. 21-58
|
| Subject: | Digital influence contexts | Digital influencers | Globalization | Hyperconnected techno-cultures | Mediated persuasive communication | Theoretical framework | Digitalisierung | Digitization | Influencer | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Globalisierung | Digitale Medien | Digital media |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-07-2023-0552 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015198468