Beyond mean estimates of price and promotional effects in scanner-panel sales–response regression
| Year of publication: |
2012
|
|---|---|
| Authors: | Haupt, Harry ; Kagerer, Kathrin |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 19.2012, 5, p. 470-484
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