Beyond numbers : an ambiguity-accessibility-applicability framework to explain the attraction effect
Sharlene He, Brian Sternthal
| Year of publication: |
2023
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|---|---|
| Authors: | He, Sharlene ; Sternthal, Brian |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 50.2023, 1, p. 211-232
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| Subject: | attraction effect | asymmetric dominance | perceptual stimuli | regularity | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucac055 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014314349