Beyond promotion-based store switching : antecedents and patterns of systematic multiple-store shopping
Els Gijsbrechts; Katia Campo; Patricia Nisol
| Year of publication: |
2008
|
|---|---|
| Authors: | Gijsbrechts, Els ; Campo, Katia ; Nisol, Patricia |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 25.2008, 1, p. 5-21
|
| Subject: | Einkaufsstättenwahl | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Eigeninteresse | Self-interest |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003662466