Beyond seeing Mcdonald's Fiesta menu : the role of accent in brand sincerity of ethnic products and brands
Marina Puzakova; Hyokjin Kwak; Monique Bell
| Year of publication: |
2015
|
|---|---|
| Authors: | Puzakova, Marina ; Kwak, Hyokjin ; Bellan, Monique |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 44.2015, 3, p. 219-231
|
| Subject: | Marketingmanagement | Marketing management | Zielgruppe | Target group | Ethnische Gruppe | Ethnic group | Hispano-Amerikaner | Hispanics | Sprache | Language | Markenimage | Brand image | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011313250