Beyond six sigma : profitable growth through customer value creation
Gary A. Plaster; Jerry D. Alderman
| Year of publication: |
c2006
|
|---|---|
| Authors: | Plaster, Gary A. ; Alderman, Jerry D. |
| Publisher: |
Hoboken, NJ : John Wiley & Sons |
| Subject: | Qualitätsmanagement | Quality management | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Kundenmanagement | Wachstumsstrategie |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVI, 303 S. graph. Darst. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index. - Formerly CIP 0603 |
| ISBN: | 978-0-471-68151-9 ; 0-471-68151-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003053099