Beyond the brand : why engaging the right customers is essential to winning in business
John Winsor
| Year of publication: |
2004
|
|---|---|
| Authors: | Winsor, John |
| Publisher: |
Chicago, Ill. : Dearborn |
| Subject: | Product management | Brand loyalty |
| Extent: | XVIII, 269 S. : graph. Darst. 23cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index Später u.d.T.: Flipped |
| ISBN: | 0-7931-8836-9 |
| Source: |
Persistent link: https://www.econbiz.de/10004819953