Beyond the core : expand your market without abandoning your roots
Chris Zook
| Year of publication: |
c 2004
|
|---|---|
| Authors: | Zook, Chris |
| Institutions: | Harvard Graduate School of Business Administration (contributor) |
| Publisher: |
Boston, Mass. : Harvard Business School Press |
| Subject: | Kerngeschäft | Unternehmenswachstum | Firm growth | Strategisches Management | Strategic management | Innovationsmanagement | Innovation management | Wettbewerbsstrategie | Competitive strategy | Erfolgsfaktor | Success factor | Gewinn | Profit |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XV, 214 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Handbuch ; Handbook |
| Language: | English |
| Notes: | Includes bibliographical references and index The growth crisis? : dangerous moves beyond the core -- Visualizing the ideal? : the first principle of adjacency growth -- Evaluating adjacency moves? : balancing desire with data -- Orchestrating adjacency moves? : strengthening the core vs. investing in adjacencies -- Executing adjacency moves? : managing the key organizational issues that most influence success or failure -- Transforming moves? : redefining the core through adjacencies |
| ISBN: | 1-57851-951-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001790529