Beyond the credibility of electronic word of mouth : exploring eWOM adoption on social networking sites from affective and curiosity perspectives
Yu-Hui Fang
| Year of publication: |
2014
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|---|---|
| Authors: | Fang, Yu-hui |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 18.2013/14, 3, p. 67-101
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| Subject: | Affect-as-information theory | eWOM | eWOM adoption | online reviews | social networking sites | stimulus-organism-response (S-O-R) model | theory of curiosity | Virales Marketing | Viral marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Innovationsakzeptanz | Innovation adoption | Soziales Netzwerk | Social network |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010360056