Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household-Level Brand Choice Models
| Year of publication: |
2005
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| Authors: | Chintagunta, Pradeep ; Dubé, Jean-Pierre ; Goh, Khim Yong |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 51.2005, 5, p. 832
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