Beyond the first bite: understanding how online experience shapes user loyalty in the mobile food app market
Yogesh Upadhyay, Ruturaj Baber, Justin Paul, Prerana Baber, Lisa Cain
| Year of publication: |
2024
|
|---|---|
| Authors: | Upadhyay, Yogesh ; Baber, Ruturaj ; Paul, Justin ; Baber, Prerana ; Cain, Lisa |
| Subject: | MFOAs | e-loyalty | e-trust | Online experiences | Beziehungsmarketing | Relationship marketing | Experiment | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Mobile Anwendung | Mobile application | Kundenzufriedenheit | Customer satisfaction | Social Web | Social web |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-024-09833-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015062799