Beyond the "like" button : the impact of mere virtual presence on brand evaluations and purchase intentions in social media settings
Rebecca Walker Naylor, Cait Poynor Lamberton, & Patricia M. West
| Year of publication: |
2012
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|---|---|
| Authors: | Walker Reczek, Rebecca ; Lamberton, Cait Poynor ; West, Patricia M. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 76.2012, 6, p. 105-120
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| Subject: | Markenimage | Brand image | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009670259