Beyond the one-dimensional marketing manager : the discourse of theory, practice and relevance
Douglas Brownlie and Michael Saren
| Year of publication: |
2009
|
|---|---|
| Authors: | Brownlie, Douglas ; Saren, Michael |
| Published in: |
The development of critical perspectives in marketing. - Los Angeles [u.a.] : SAGE. - 2009, p. 153-174
|
| Subject: | Marketingtheorie | Marketing theory | Marketingmanagement | Marketing management | Theorie-Praxis-Verhältnis | Theory-practice divide |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003832355