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Sequential effects of indirect, direct, and virtual sport experiences on consumer learning
Kim, Yongjae, (2021)
The relationship between avatar-based customization, player identification, and motivation
Turkay, Selen, (2017)
Fantasy sport consumer segmentation : an investigation into the differing consumption modes of fantasy football participants
Dwyer, Brendan, (2010)
Beyond touchdowns, homeruns , and three-pointers : an exaination of fantasy sport participation motivation
Ruihley, Brody J., (2011)
Theory of planned behavior and women in senior-level athletic administration
Veraldo, Cynthia Miller, (2017)
The use of sport celebrities in advertising : a replication and extension
Ruihley, Brody J., (2010)