Beyond traditional marketing : innovations in marketing practice
Lead author and ed. Kamran Kashani ... [et al.]
| Year of publication: |
2005
|
|---|---|
| Other Persons: | Kashani, Kamran (contributor) |
| Publisher: |
Chichester [u.a.] : Wiley |
| Subject: | Marketing | Marketingstrategie | Marketingmanagement | Aufsatzsammlung |
| Extent: | XVI, 308 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-470-01146-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004824208