Beyond traditional word-of-mouth : an expanded model of customer-driven influence
Vera Blazevic, Wafa Hammedi, Ina Garnefeld, Roland T. Rust, Timothy Keiningham ...
| Year of publication: |
2013
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|---|---|
| Authors: | Blazevic, Vera ; Hammedi, Wafa ; Garnefeld, Ina ; Rust, Roland T. ; Keiningham, Timothy |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 24.2013, 3, p. 294-313
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| Subject: | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009765055