Beyond traditional word-of-mouth: An expanded model of customer-driven influence
| Year of publication: |
2013
|
|---|---|
| Authors: | Blazevic, Vera ; Hammedi, Wafa ; Garnefeld, Ina ; Rust, Roland T. ; Keiningham, Timothy ; Andreassen, Tor W. ; Donthu, Naveen ; Carl, Walter |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 24917679. - Vol. 24.2013, 3 (14.6.), p. 294-313
|