Beyond video game competition : novel dimensions of live esports event experiences through co-creation
Year of publication: |
2024
|
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Authors: | Jung, Shinyong ; Chen, Jijun ; Cai, Liping A. |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 48.2024, 8, p. 1453-1466
|
Subject: | esports events | experience economy | co-creation | event-tourism | technology-enhanced in-person event experience | Computerspiel | Video game | Event-Marketing | Event marketing | Kundenintegration | Customer integration |
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