Biased choice of a mobile telephony tariff type : exploring usage boundary perceptions as a cognitive cause in choosing between a use-based or a flatrate plan
Torsten J. Gerpott
| Year of publication: |
2009
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|---|---|
| Authors: | Gerpott, Torsten J. |
| Published in: |
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies. - Amsterdam [u.a.] : Elsevier, ISSN 0736-5853, ZDB-ID 48714-4. - Vol. 26.2009, 2, p. 167-179
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| Subject: | Mobiltelefon | Mobile phone | Telekommunikationspreis | Telecommunications price | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003841931