Biased Tariff Choices: Exploring Role Effects in B to B Settings
| Year of publication: |
2011
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|---|---|
| Authors: | Backhaus, Klaus ; Koch, Matthias ; Stingel, Susanne |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 11217790. - Vol. 18.2011, 4 (1.10.), p. 357-380
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