Bidirectional role of accuracy and recognition in internet-based targeted advertising
Jiang Zhao; Shu-e Mei; Wei-jun Zhong
| Year of publication: |
2015
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|---|---|
| Authors: | Zhao, Jiang ; Mei, Shu-e ; Zhong, Wei-jun |
| Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 13.2015, 1, p. 50-66
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| Subject: | Accuracy | Internet-Based Targeted Advertising | Mass Advertising | Price Competition | Recognition | Werbung | Advertising | Preiswettbewerb | Price competition | Zielgruppe | Target group | Internet | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Preisdifferenzierung | Price discrimination | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011312099