Big and little planning (planning of both local and global marketing and advertising strategies)
| Year of publication: |
2012
|
|---|---|
| Authors: | Hooper-Greenhill, O. |
| Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 28.2012, 8
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Advertising | Advertising agencies | Advertising effectiveness | Brand management | Consumer goods | Consumer marketing | Globalization | Marketing models | Marketing philosophy | Marketing planning | Marketing strategy | Marketing theory | Organizations | Sales campaigns | Strategic marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | non-article |
| Language: | English |
| Other identifiers: | 10.1108/sd.2012.05628haa.018 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10015011894