Big brother is watching you : le rôle des technologies de l'information dans la stratégie de contrôle des réseaux de points de vente franchisés

Based on a study conducted in the setting of French franchise networks (sample: 428 franchisees), this research establishes the existence of a channel technological control that operates through a « panoptic effect ». The results suggest that information technologies have the capacity to support a more efficient channel control strategy.

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Year of publication:	2007-01
Authors:	Kalika, Michel ; Boulay, Jacques
Institutions:	Université Paris-Dauphine (Paris IX)
Subject:	Technologies et systèmes d'information \| Franchise \| Contrôle du canal de distribution \| France

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Extent:	application/pdf
Series:	Economics Papers from University Paris Dauphine.
Type of publication:	Book / Working Paper
Notes:	Published in Décisions Marketing, 2007, Vol. 45. pp. 7-20.Length: 13 pages
Classification:	M31 - Marketing ; M39 - Marketing and Advertising. Other ; L14 - Transactional Relationships; Contracts and Reputation; Networks
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011074568