Big data analytics business value and firm performance : linking with environmental context
Claudio Vitari and Elisabetta Raguseo
| Year of publication: |
2020
|
|---|---|
| Authors: | Vitari, Claudio ; Raguseo, Elisabetta |
| Published in: |
International journal of production research. - London [u.a.] : Taylor & Francis, ISSN 1366-588X, ZDB-ID 1485085-0. - Vol. 58.2020, 18, p. 5456-5476
|
| Subject: | big data analytics | contingency theory | customer satisfaction | dynamism | financial performance | market performance | munificence | resource based view | Unternehmenserfolg | Firm performance | Big Data | Big data | Data Mining | Data mining | Kundenzufriedenheit | Customer satisfaction | Ressourcenorientierter Ansatz | Resource-based view | Performance-Messung | Performance measurement | Kontingenztheorie | Contingency theory | Marketingmanagement | Marketing management |
Saved in: