Big data analytics business value and firm performance : linking with environmental context
Claudio Vitari and Elisabetta Raguseo
| Year of publication: |
2020
|
|---|---|
| Authors: | Vitari, Claudio ; Raguseo, Elisabetta |
| Subject: | big data analytics | contingency theory | customer satisfaction | dynamism | financial performance | market performance | munificence | resource based view | Unternehmenserfolg | Firm performance | Big Data | Big data | Data Mining | Data mining | Kundenzufriedenheit | Customer satisfaction | Ressourcenorientierter Ansatz | Resource-based view | Performance-Messung | Performance measurement | Kontingenztheorie | Contingency theory | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00207543.2019.1660822 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012266357